After 16 years, Rodgers has left Green Bay. The jet-setting agent now faces up against new and old enemies in New York.
This time, the mission, stakes, and mistake margin are bigger. Agent Rodgers must establish once and for all that this is impossible.
Rodgers will be the Jets' hope, whether by decision or fate. It's unavoidable. By using his name, New Yorkers will expect a resurrection. Like Tom Cruise, Aaron Rodgers' name boosts his team. His name deserves high expectations, especially for a team that has had little success.
Jets' IP is worthless today. Jets quarterbacks haven't been reliable since Joe Namath. Dallas Cowboys, NFL's Marvel flicks, sell. Now, the Jets aren't. To win and remain relevant, they needed a star.
Rodgers sells the Jets franchise, unlike movies like Cruise that focus on the i.p. not vice versa. This season, the Jets have five primetime games compared to the previous year's one.